This is one project from a data visualization firm called Variable. Nike hired the designers at Variable to create a data visualization for the data collected from one of their products, Nike Fuel. The video explains the process of moving from the raw data that the team received from these devices to these plant like organic forms. I think that this approach to data visualization is very interesting because the visualizations themselves don’t necessarily make the data readable in any useful way like a graph or a chart would. Instead, they create a sort of artistic expression of the data. My favorite part of this project is that each visualization was created with data from one person, and the colors and shape of the virtual strands are personalized to the athletes. This makes these visualizations sort of like self portraits of the athletes who’s data was collected.