gyueunp – Looking Outwards 01

Paint With Your Feet (2011) is a project that was produced for the Nike Free Run+ 2 Pack series by YesYesNo Team in collaboration with DualForces. By developing a custom software with openFrameworks v007b, the team allowed participating runners to create paintings with their Nike + GPS run data. Using the software, they imported the metrics from the run and created visuals based on various factors such as the speed and consistency.
This project is noteworthy in that it is not only visually and conceptually intriguing, but is also successful in providing the participants with a valuable opportunity; they were allowed to create and alter their compositions and to keep them as high resolution prints. Additionally, the team successfully advertised the new Nike products and their merits through their creation.

YesYesNo Interactive projects website

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