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Jake Barton, an American designer based in New York, works a lot with interactive design and focuses on trying to combine technology and emotion to create new things. In this video, Barton talks a lot about creativity and the ways that make it feel like the experience of falling in love. I love how the way Barton tries to create creative and interesting interactive designs and how he is interested about connecting technology and creativity. One of his past projects, which was the Big Heart NYC Project, was an interactive installation that involved a giant cube made of transparent tubes and LED lights. This heart reacts to affection and touch and converts the energy from it into light in the heart. Barton tells us that “appealing to emotions itself can build something big; interactions don’t have to be complicated to make a specific human moment and to make something satisfying.” I love and admire the way he talks about his works and the way he tries to approach every idea he has. Creativity can be fickle and hard to deal with sometimes but in the end, it is also incredibly beautiful and exhilarating to have.