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As a response to how data can affect our built environments, Synthesis Design + Architecture teamed up with IBM Watson Analytics to design an interior feature wall for the Watson Experience Center in San Francisco. The project, named Data Moiré after the dizzying patterns created by overlapping sets of lines, uses data from the influence of mobile phones on monthly consumer spending to create a precise screen material that defines the wall.

The data-driven patterns on the surface of the wall are a result of parametric modeling based on Watson’s own data analysis, actively showing off the capabilities of the system itself. The generative design was CNC milled onto two sheets of aluminium, which creates an intricate screen of information that is lit from between the two layers.