ljkim looking outward 09

I am reviewing the work of: ssharada from looking outward 05. Their cited project was on an Absolut Amber ad.

Absolut Amber from ZEITGUISED on Vimeo.

I appreciated their point in stating that although this looks like natural materials, it is in fact algorithms and computer generated art. “but in reality are created using technology and synthetic non-physical matter – usually from coded algorithms.

Although this is computer generated, I consider this more on the design side. Its more likely that this was in works with an advertising ad. There was a creator who directed the vision and visuals, but had an engineer code what they wanted. I appreciate that music was the inspiration for this work because I can clearly see the correlation.

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